There are many approaches to making a law firm win stand out among the crowd, whether it’s successfully representing a client at trial, completing a significant deal, landing a high-profile lateral hire, or any of the other notable accomplishments that happen inside or outside a courtroom.
Many law firms and solo practitioners market their practices by relying heavily on websites, press releases, print and electronic advertising, sponsorships, etc. While those tools certainly can help bring clients to your door if managed effectively, many attorneys continue to miss out on one of the most effective means of attracting new business: personal networking.
With the nomination period for the annual Texas Super Lawyers list starting later this month, now is the time to begin thinking about the actual value of top lawyer lists and how your practice may benefit if you’re included.
Legal rankings were previously limited to only a handful of outlets such as Martindale-Hubbell and The Best Lawyers in America, but that roster has expanded rapidly in the past two decades. Today, the glut of top lawyer lists and top law firm rankings makes it difficult to determine which of them mean anything at all.