There are many approaches to making a law firm win stand out among the crowd, whether it’s successfully representing a client at trial, completing a significant deal, landing a high-profile lateral hire, or any of the other notable accomplishments that happen inside or outside a courtroom.
Law firm newsletters are an inexpensive and effective way to stay in touch with your firm’s clients and professional network. When done well, a newsletter can also boost a firm’s credibility among other important audiences, including general counsel and others who make outside counsel hiring decisions.
Many law firms and solo practitioners market their practices by relying heavily on websites, press releases, print and electronic advertising, sponsorships, etc. While those tools certainly can help bring clients to your door if managed effectively, many attorneys continue to miss out on one of the most effective means of attracting new business: personal networking.