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Aztec calendar to illustrate the importance of planning ahead for legal marketing success

Use Your Calendar for Legal Marketing Success in 2018

With the end of the year upon us, now is the perfect time for insightful lawyers to begin thinking about the best ways to boost their practices in 2018. Regardless of your expertise, there are countless opportunities for legal marketing success based on next year’s calendar.

These upcoming events represent excellent fodder for blog posts, news releases, client alerts, media pitches and other methods to highlight your insights, ability and successful work for clients.

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Women Lawyers Self Promotion

To Bridge Gender Gap, Women Lawyers Need to Think Globally, Get Comfortable with Self-Promotion

A recent report by the Dallas Women Lawyers Association illustrates two very important points:

1) the legal profession has a long way to go to reach anything close to gender parity, and;

2) it is incumbent on women lawyers to help close the gap, both by advocating for systemic changes in the profession and by engaging in the kind of strategic self-promotion that can position them to make those changes happen.

The DWLA report, Bridging the Gap: Practical Resources and Suggestions for Promoting and Retaining Female Attorneys in the Legal Profession, is a concise rundown of the challenges women lawyers face and how to address them.

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